Kitsuné – brand of many faces

Some people have so many passions and ideas that it’s impossible to abandon any of them when it comes to choosing their career path. That was the case for Gildas Loaëc and Masaya Kuroki who both love fashion and music. During their trip to Japan, they had an idea to create a company that would be involved in both areas.  

Kitsuné is a French company founded in 2002 by Loaëc, Kuroki and London-based design company Åbäke. The word kitsuné (written きつね or 狐) itself means “fox” in Japanese and is a reference to the company’s diversity. According to Japanese folklore, foxes are believed to have the power to change their appearance. This ability to shapeshift represents different faces of Kitsuné – fashion, lifestyle and music (described here).

Maison Kitsuné is a fashion label that intertwines Japanese minimalism and French chic – simple but, elegant cuts look put together in deep colors and classic patterns. Clothes are often adorned with an adorable fox which is the brand’s trademark. Maison Kitsuné is also involved in various collaborations with popular brands like Cahu, Eastpak or Brandblack.

Kitsuné sells not only fashion but also its concept of lifestyle. Similarly to the world-renowned Japanese brand Muji that opened its hotels and diners, Kitsuné started a coffeehouse chain called Kitsuné Café. Kitsuné Café welcomes its guests in Paris, Tokyo, and Seoul.

Main Kitsuné Café is located in the Galerie Montpensier with the picturesque view to the surrounding garden of the famous Palais Royal. The blissful atmosphere is completed by original playlists created by Kitsuné’s music team. It’s a perfect spot to rest after a long day of shopping and who loves coffee more than fashion lovers?

The other two Kitsuné Cafés are placed in Maison Kitsuné stores in the 11ème (Filles du Calvaire Store) and in the 9ème (Condorcet Archives Store). Aside from delicious coffee, Kitsuné Café offers a collection of clothing, accessories, and tableware with its logo that is widely popular among international fashion lovers. Kitsuné Café is definitely a must!

Here you can find the nearest Maison Kitsuné store or Kitsuné Café.